A.C.T.O.R. changes name to The Hero Initiative.

Probably a good idea. The acronym A.C.T.O.R. does seem to indicate the organization helps actors. Thought I'd help spread the word on the name change.

LOS ANGELES, CA (September 4, 2006) – After five years of serving many deserving men and women within the comics industry, A Commitment To Our Roots (A.C.T.O.R.) Comic Fund is changing its name. The new name, The Hero Initiative – complete with new logo – will open its doors to operate in all markets, both comics fans and general consumers alike, in its mission to raise funds to deliver assistance to comic book creators in need.

"I think we did a very good job of establishing 'brand identity' for A.C.T.O.R. within the comic market. But as soon as we took the mission outside the village of comics, you'd see confusion in people's eyes,” said Jim Mclauchlin, president of The Hero Initiative. “The 'Hero' concept is one that ties very, very closely to comics, and resonates well. It lets everyone know what we're about."


1 comment:

JoeWilly1973 said...

I never liked the name ACTOR for the reasons you stated- I liked what it stood for but the first couple times I heard I couldn't help but wonder why comic fans wanted to help retired thespians. Let's hope this name change helps bring even more attention and contributions as it's a very worthy cause.